Saturday, February 16, 2013

You get what you pay for...

It's been a long, tiring, and often tiresome, week at work (which is why no posts have appeared). Valentines day played it's part in this - there's a crazy uplift in sales for the day with a corresponding uplift of short tempered customers spitting bile when they couldn't have exactly what they wanted. Nothing puts you in the mood for romance like a middle aged man swearing at you because he can't get a cake Right This Moment. 

I work in a supermarket - it's not the best job I've ever had but it is, if nothing else, an eye opener. My role is specific to wine and spirits where the majority of customers are less confident and generally quite pleasant - there are exceptions - but I'm not subject to the regular bullying that frequently reduces my colleagues in the cafe to tears. It really isn't okay to call a young girl a stupid whore because your coffee has taken longer to arrive than you would like, nor in the greater scheme of things is it a f*****g disgrace. I could go on reeling out these kind of examples - which is depressing - it's bullying; the person being shouted at isn't allowed to shout back, and minimum wage isn't really enough to make you philosophical about that kind of treatment.

Working on the high street in a mid sized chain (Oddbins) we regarded supermarkets as impossible competition, working for independent wine merchants taught me that they weren't, working in a supermarket makes me wonder how long we can continue consuming as we are. Supermarkets turn over a huge amount of money surprisingly little of which is profit, and it's worth remembering that like any business they're there specifically to make money - not to cater to our needs; that's just how they make money. Anything on the shelf has to earn it's place - sometimes it does that because the supplier pays for it to be there, but equally enough units have to shift at a profit to make it worthwhile. I know it sounds obvious but I don't think we always remember it and we should. It's a highly competitive sector, how we spend our money matters, thinking about how we spend it can make a huge difference.

After fourteen years in retail the one thing I'm really clear about is how much more responsibility the consumer needs to take for the way things are. It's appalling that dairy farmers are going under because they can't sell milk at a price that lets ends meet, worse that we don't understand what the cost of what we eat and drink actually is and should be. My income is strictly limited, I resent price hikes which outstrip my wages and which I feel cause me real difficulty yet I still have more than I need, still throw food away because I've not found a use for it before it's gone off.

Happily we aren't so far affected by the current horse meat scandal - I do after all work for a particularly nice supermarket, but it does feel like the inevitable outcome of our relationship with food in this country. Shelter have been running a campaign highlighting what food would cost if prices had risen in line with property values - a chicken would be about £51 - which (and I appreciate that this is missing the point of the campaign) made me wonder what a chicken should cost; would £8.47 really be outrageous for a bunch of bananas that have had to travel the world to get to us? Supermarkets squeeze the producer for low prices but equally customers squeeze the supermarkets, by accepting those very low prices without question customers are as culpable as retailers in this fraud, labelling issues aside, we all need to take more responsibility for what, and how, we buy - whatever it is. 

I had meant to talk about the FT article regarding working conditions in amazon warehouses too but feel I've gone on long enough for one night.  


  



9 comments:

  1. I don't normally stop to comment but I just wanted to say this is a great post. The world seems to be getting ruder and more intolerent and anyone working with public seems to be bearing the brunt of that. It is so easy to complain, harder to praise good service.
    Since I rarely comment I will also add that I sought out Miss Cayley's Adventures because of your review, so thank you for posting that.

    ReplyDelete
    Replies
    1. Thank you for commenting Arabella, especially as I've just had to put word verification back on...

      I hope I'm a reasonably polite person, I do at least know that there's no point in losing my temper with someone who can't do anything about it, I also know that being on the receiving end of that puts you in a foul mood for the rest of the day. Good manners on the other hand make life more pleasant for everyone.

      Delete
  2. That's a fascinating article about the chicken - wow. In Australia we've had a big blow-up about the scandalous prices paid to dairy farmers as the big supermarkets go to war to win customers with the lowest priced milk. At least the horse-meat scandal *might* make people have a good think about their food choices. Great post!

    ReplyDelete
    Replies
    1. The worst of it is that none of us win if all that's available is a mass produced product made at the lowest possible cost. If only the largest dairy's can survive they'll eventually be able to dictate prices anyway. Better that we pay a fair price and get a decent product now.

      Delete
  3. I was bought up in the retail trade. We had a corner shop at the time when such things were the hub of the community. It was a blessing and a curse, especially when as a teenager I had to run the gauntlet of whoever was shopping in order to get into the house part of the building. However, it did instil in me the delicate balance between providing polite and prompt service and allowing the customers to run roughshod over you. My father was brilliant at striking this balance. He was the very centre of the community; everyone knew and loved Fred. He was always there to listen but if anyone started to get bolshie (and I have vivid memories of being bullied at the time of sugar rationing) he would wait until the shop was otherwise empty and then let them know, quietly and politely, that that was not going to happen again. I wince these days at the incivility that I see in shops (and I have to say that it does go both ways). What does a little politeness cost?

    ReplyDelete
    Replies
    1. It does indeed go both ways and like you it makes me wince to see people being rude to customers. Your father had a real skill, striking that balance isn't easy.

      Delete
  4. A really excellent, considered post that I came across via Twitter. You raise a lot of issues. Thank you.

    ReplyDelete
  5. I'm so sorry to hear that your colleagues have had to endure such abuse. After a decade in retail, I came to the conclusion that we should have a form of national service - every one should work with the general public for at least six months which might make us all more considerate.
    The FT article was shocking in its indictment of Amazon's working practices. It might be useful to know that W H Smith's prices match Amazon's, and their service is better. I ordered Tove Jannsson's Travelling Light using standard shipping and received it two days later.
    Here's to a better week for you.

    ReplyDelete
  6. I think you're very right about that national service. Interesting to know about W H Smith. I'm seriously thinking about giving up on amazon - not because of their working practices particularly but because I'd rather encourage physical shops which I enjoy using and because couriers drive me nuts. As for the working practices I think it comes down to the same issue - customers want cheap, retailers want profit, so it's going to be the employees who get squeezed. Depressing.

    ReplyDelete